Book Demo

Book Demo

Book Demo

$1 Cost per wishlist

40% WL CONVERSION on RETARGETING

$20M+ Ad Spend Managed

Scale your game to millions of Steam Players

Scale your game to millions of Steam Players

Adzap's Steam-focused adtech targets Steam players on mobile at a competitive cost

Book Demo

Tailored walkthrough based on your game.

Steam

Steam

Lifetime Wishlist Additions

Lifetime Wishlist Additions

your game data

your game data

Activation

Activation

Before Adzap

Before Adzap

After Adzap

After Adzap

// Trusted by 100+ games around the world //

  • Wargaming
  • Tencent
  • Ubisoft
  • Stillfront
  • Bloober Team
  • KONAMI
  • Funplus
  • CCP
  • Wargaming
  • Tencent
  • Ubisoft
  • Stillfront
  • Bloober Team
  • KONAMI
  • Funplus
  • CCP

Flying blind?

80% of PC / Console ad spend generates no measurable player growth data.

No ROAS. No attribution. No retargeting. Just blind decisions and expensive choices made in the dark.

Steam

0

0

Sales

$0

Revenue

ROAS

Campaign

Spend

Revenue

$5,682

No attribution

$5,943

No attribution

the old way

All Decisions, Zero Visibility

No wishlist or install attribution

No ROAS tracking

No way to target or retarget Steam users

Fragmented data across ad networks

Impossible to know what’s actually working

641

Sales

$37,200

Revenue

3.2

ROAS

Campaign

Spend

Revenue

Meta ads

$5.682

$21,713

Discord Ad

$5.943

$15,487

the adzap way

Full Clarity, Every Dollar Tracked

Full-funnel attribution PC/Console

Clear ROAS and wishlist tracking

Steam-specific targeting and retargeting

Unified performance view across ad networks

Fast insights, measurable impact

Attribution across :

and more…

Steam

0

0

Sales

$0

Revenue

ROAS

Campaign

Spend

Revenue

$5,682

No attribution

$5,943

No attribution

the old way

All Decisions, Zero Visibility

No wishlist or install attribution

No ROAS tracking

No way to target or retarget Steam users

Fragmented data across ad networks

Impossible to know what’s actually working

641

Sales

$37,200

Revenue

3.2

ROAS

Campaign

Spend

Revenue

Meta ads

$5.682

$21,713

Discord Ad

$5.943

$15,487

the adzap way

Full Clarity, Every Dollar Tracked

Full-funnel attribution PC/Console

Clear ROAS and wishlist tracking

Steam-specific targeting and retargeting

Unified performance view across ad networks

Fast insights, measurable impact

Attribution across :

and more…

Steam

0

0

Sales

$0

Revenue

ROAS

Campaign

Spend

Revenue

$5,682

No attribution

$5,943

No attribution

the old way

All Decisions, Zero Visibility

No wishlist or install attribution

No ROAS tracking

No way to target or retarget Steam users

Fragmented data across ad networks

Impossible to know what’s actually working

641

Sales

$37,200

Revenue

3.2

ROAS

Campaign

Spend

Revenue

Meta ads

$5.682

$21,713

Discord Ad

$5.943

$15,487

the adzap way

Full Clarity, Every Dollar Tracked

Full-funnel attribution PC/Console

Clear ROAS and wishlist tracking

Steam-specific targeting and retargeting

Unified performance view across ad networks

Fast insights, measurable impact

Attribution across :

and more…

adzap picto

We built Adzap to bring mobile-grade performance and measurement to PC / Console games.

We built Adzap to bring mobile-grade performance and measurement to PC / Console games.

Finally giving UA teams the clarity they’ve been missing.

Finally giving UA teams the clarity they’ve been missing.

Book Demo

the adzap effect

All your player acquisition. Done for you.

A full-service growth engine built with PC/Console games.
Delivering better performance than any internal setup.

applovin

Wishlists

installs

sales

applovin

Wishlists

installs

sales

Attribution & Measurement

Know exactly what drives your wishlists, installs and sales.

Mobile-grade tracking tailored to PC, Console, and Steam

Clear ROAS, wishlist, and purchase attribution across campaigns

Granular audience and creative insights for precise optimization

applovin

Wishlists

installs

sales

Attribution & Measurement

Know exactly what drives your wishlists, installs and sales.

Mobile-grade tracking tailored to PC, Console, and Steam

Clear ROAS, wishlist, and purchase attribution across campaigns

Granular audience and creative insights for precise optimization

Growth Infrastructure

A data and targeting stack purpose-built for PC, Console, and Steam.

Steam-specific retargeting unavailable on other tools.

Custom audiences built for PC / Console players.

Unified performance view across all major ad networks.

Steam

491

Retargeted players

$24,756

Revenue attributed

3.2

ROAS

Campaign

Revenue

  • Trailer_1

    $2,756

  • Videos_4

    $1,357

  • Statics_8

    $2,876

  • Videos_2

    $4,274

Steam

491

Retargeted players

$24,756

Revenue attributed

3.2

ROAS

Campaign

Revenue

  • Trailer_1

    $2,756

  • Videos_4

    $1,357

  • Statics_8

    $2,876

  • Videos_2

    $4,274

Growth Infrastructure

A data and targeting stack purpose-built for PC, Console, and Steam.

Steam-specific retargeting unavailable on other tools.

Custom audiences built for PC / Console players.

Unified performance view across all major ad networks.

Steam

491

Retargeted players

$24,756

Revenue attributed

3.2

ROAS

Campaign

Revenue

  • Trailer_1

    $2,756

  • Videos_4

    $1,357

  • Statics_8

    $2,876

  • Videos_2

    $4,274

adzap picto

  • Steam

  • Steam

  • Steam

Full-Service Execution

Expert UA teams running everything end-to-end for maximum impact.

Campaigns managed across Steam, Epic, PlayStation, and Xbox

Fast optimization cycles powered by proprietary UA models.

No internal work required for measurable UA results.

adzap picto

  • Steam

  • Steam

  • Steam

Full-Service Execution

Expert UA teams running everything end-to-end for maximum impact.

Campaigns managed across Steam, Epic, PlayStation, and Xbox

Fast optimization cycles powered by proprietary UA models.

No internal work required for measurable UA results.

Ubisoft trusts Adzap to drive high-performance Player Acquisition for PC and Console titles.

Let us discuss the best strategy for your game and see what your game dashboard could look like.

Book Demo

solutions

Your acquisition should evolve with every stage of your game.

Grow your game across Pre-Launch, Launch, and Live Ops with dedicated solutions for each stage.

Pre-Launch

Build demand early and drive strong wishlist momentum before release.

Grow Steam wishlists

Advertise in Discord

Pre-Launch

Build demand early and drive strong wishlist momentum before release.

Grow Steam wishlists

Advertise in Discord

Pre-Launch

Build demand early and drive strong wishlist momentum before release.

Grow Steam wishlists

Advertise in Discord

Game Launch

Convert wishlist intent into paying, active players during launch period.

⁠Boost Steam sales

Measure ROAS for your game

Scale with Creators-Led UA

Game Launch

Convert wishlist intent into paying, active players during launch period.

⁠Boost Steam sales

Measure ROAS for your game

Scale with Creators-Led UA

Game Launch

Convert wishlist intent into paying, active players during launch period.

⁠Boost Steam sales

Measure ROAS for your game

Scale with Creators-Led UA

Live Ops

Sustain growth, expand reach and re-engage players long term.

⁠Boost Steam Sales

Measure ROAS for your game

Scale with Creators-Led UA

Advertise in Discord

Sell Steam games in China

Live Ops

Sustain growth, expand reach and re-engage players long term.

⁠Boost Steam Sales

Measure ROAS for your game

Scale with Creators-Led UA

Advertise in Discord

Sell Steam games in China

Live Ops

Sustain growth, expand reach and re-engage players long term.

⁠Boost Steam Sales

Measure ROAS for your game

Scale with Creators-Led UA

Advertise in Discord

Sell Steam games in China

Six solutions.
One unified growth engine.

Purpose-built for the realities of PC and Console.

From wishlists to sales and retention, every lever solves a specific lifecycle challenge — with clarity and measurable outcomes.

Grow Steam Wishlists

Drive more wishlists with audiences, creatives, and tracking built specifically for Steam and Epic.

Grow Wishlist Now

Grow Steam Wishlists

Drive more wishlists with audiences, creatives, and tracking built specifically for Steam and Epic.

Grow Wishlist Now

Boost Steam Sales

Turn Wishlist into revenue through our proprietary retargeting technologies.

Boost Sales Now

Boost Steam Sales

Turn Wishlist into revenue through our proprietary retargeting technologies.

Boost Sales Now

Measure ROAS for Your Steam Game

Connect every ad dollar to wishlists, installs, and sales.

Measure ROAS Now

Measure ROAS for Your Steam Game

Connect every ad dollar to wishlists, installs, and sales.

Measure ROAS Now

Scale with Creators-Led Player Acquisition

Boost your paid UA strategy by feeding high-performing, creator-generated content into your acquisition funnel.

Scale with Creators

Scale with Creators-Led Player Acquisition

Boost your paid UA strategy by feeding high-performing, creator-generated content into your acquisition funnel.

Scale with Creators

Advertise in Discord communities

Reach engaged players where they talk, play, and share. Run ads inside Discord servers.

Run Discord Ads

Advertise in Discord communities

Reach engaged players where they talk, play, and share. Run ads inside Discord servers.

Run Discord Ads

Sell Steam Games in China

Tap into China’s massive PC audience through local networks and gaming communities.

Expand to China

Sell Steam Games in China

Tap into China’s massive PC audience through local networks and gaming communities.

Expand to China

testimonials

Studios that scale with Adzap

Proven performance for the world’s leading PC & Console teams

"Working with Adzap felt like extending our own marketing team: fast execution, clear data, and measurable growth."

Dominique Tardieu

Dominique Tardieu

VP Marketing - Ubisoft

Check Case Study

#0

#0

popular upcoming on steam

+0%

+0%

wishslist added

$0

$0

avg. us cpi

Roboto games
Ubisoft
Treehouse games

"Working with Adzap felt like extending our own marketing team: fast execution, clear data, and measurable growth."

Dominique Tardieu

Dominique Tardieu

VP Marketing - Ubisoft

Check Case Study

#0

#0

popular upcoming on steam

+0%

+0%

wishslist added

$0

$0

avg. us cpi

Roboto games
Ubisoft
Treehouse games

Mathilde Pignol

Chief Creative Officer - Roboto Games

"Adzap’s approach drove a strong increase in wishlists while remaining disciplined on unit economics and Cost per Wishlist.

+0%

+0%

Wishlist added

$0.00

$0.00

AVG. US CPW

Roboto games
Ubisoft
Treehouse games

See what these results would look like through a walkthrough tailored to your game and your next launch.

Book Demo

Why full-service wins

Internal teams and tools alone can’t deliver measurable PC / Console growth.

Measurement is not enough. Execution is what drives real results.
See how each option performs across the capabilities that matter for PC/Console UA.

Internal teams

Your creative agency

Third-party
Tools

Adzap

Steam-Specific Targeting & Retargeting

Steam-Specific Targeting & Retargeting

Full-Funnel Attribution (PC/Console)

Full-Funnel Attribution (PC/Console)

Partial

Limited

Creative execution for performance

Creative execution for performance

Slow
Resource heavy

Slow

Execution Speed & Optimization Cycles

Execution Speed & Optimization Cycles

Partial

Partial
Design-focused only

Partial

See how Adzap compares on your next launch.

Book Demo

trust & compliance

Built for the world’s most demanding studios.

A trusted partner built for secure, accurate and compliant PC / Console growth.

Backed by a16z Speedrun

a16z Speedrun

Funded and supported through a16z’s Speedrun acceleration program for high-growth startups.

  • Steam

For All Platforms

Purpose-built compatibility across all major ecosystems.

GDPR

Ready

CCPA

Ready

GDPR & CCPA Compliant

Safe data practices with transparent attribution workflows.

Data Confidentiality

Strict access controls for your ad accounts and campaign data.

faq

Everything you need to know before booking your demo

Clear answers to the key questions PC / Console teams ask most.

Do you work exclusively on Steam games?

Not exclusively. While a large part of our work focuses on Steam, we also run campaigns for major titles on other PC platforms such as Epic Games, as well as on consoles like PS5 and Xbox. We’re also fully equipped to manage cross-platform titles — including mobile versions — to provide a complete and unified view of your game’s overall performance.

Are your services only for premium (paid) games?

Absolutely not. We work with both Premium and Free-to-Play games. Each model requires a different marketing approach — and we always tailor our strategy to the game’s specific needs, audience, and ecosystem.

When is the ideal time to start working with Adzap?

The earlier, the better. Whether your game is unannounced, in pre-launch, or already live, starting early allows us to prepare and optimize key phases, from wishlist building and launch blast to live ops performance.

Do you work exclusively on Steam games?

Not exclusively. While a large part of our work focuses on Steam, we also run campaigns for major titles on other PC platforms such as Epic Games, as well as on consoles like PS5 and Xbox. We’re also fully equipped to manage cross-platform titles — including mobile versions — to provide a complete and unified view of your game’s overall performance.

Are your services only for premium (paid) games?

Absolutely not. We work with both Premium and Free-to-Play games. Each model requires a different marketing approach — and we always tailor our strategy to the game’s specific needs, audience, and ecosystem.

When is the ideal time to start working with Adzap?

The earlier, the better. Whether your game is unannounced, in pre-launch, or already live, starting early allows us to prepare and optimize key phases, from wishlist building and launch blast to live ops performance.

See what Adzap could unlock for your game.

See what Adzap could unlock for your game.

Book a 30-minute walkthrough tailored to your game and upcoming launch.

Book a 30-minute walkthrough tailored to your game and upcoming launch.

Identify the right growth levers for your game

See how tracking and retargeting fit your setup

Get a clear plan for your for your release